For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.
Develop an Effective Digital Marketing Strategy
Next start date:
March 31, 2021
Or get started now in a self-paced session
The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?
In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.
▸ Related Article: Find the Right Marketing Program for You
Professionals looking to transition into or advance in a digital marketing career.
See Requirements
To apply, you must have:
If English is not your native language, you should have at least intermediate English skills to enroll. To learn more, see English Language Proficiency Requirements – Noncredit Programs.
Because this offering is 100 percent online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students.
You earn the certificate by adhering to the program's attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Foundations of Digital Marketing
Digital Marketing Toolkit
Applied Digital Marketing
Join an upcoming information session to learn more about the program, curriculum and instructors.
Thu, Dec 10 at 12 p.m. – Online
“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”
Enjoy the flexibility of learning at your own pace, with instructor support along the way. Courses are 100 percent online, with no class meetings or fixed deadlines — so you can start anytime. You have up to four months to complete each course and up to two years to complete the program. Learn More »
Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »
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Head of Growth Marketing | Algorithmia
Founder & Principal | Happening Ideas
Managing Partner | Three Ladders Marketing
Vice President of Global Marketing | TUNE
Portfolio Manager | Kaiser Permanente
Senior Manager | Logic 20/20
If you’re thinking about heading back to school, you’re probably also wondering how you’ll pay for it. To help you figure that out, we’ve put together a list of ways to help fund your education.
Whether you're looking to add to your marketing toolbox or break into the industry, we have an array of programs to help you take your marketing skills to the next level.
Your company can help pay for that career-boosting certificate or degree program — if you know how to ask. Find out how to best position yourself for educational assistance.
Investigate data collection processes and find out how to extract, parse and interpret the information; learn best practices for communicating the results to decision makers.
Hone your marketing skills and tactics to determine customer needs and use this information to direct your product decisions, distribution, branding and marketing channel approach.
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