About this Program
The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?
In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.
▸ Related Article: Find the Right Marketing Program for You
▸ Related Article: How to Become a Marketing Manager
DESIGNED FOR
Professionals looking to transition into or advance in a digital marketing career.
If you're interested in advancing your understanding of search engine optimization, consider our Specialization in SEO .
See Requirements
ADMISSION REQUIREMENTS
To apply, you must have:
One of the following:
A bachelor's degree
Two years of college education plus two years of full-time equivalent work experience in any field
Recent exposure to digital marketing through either coursework (formal classes or MOOCs) or six months of work experience (internship or volunteer experience OK)
Time Commitment
Including time in class, you should expect to spend about 7 to 9 hours each week on coursework.
For the self-paced format, at this weekly rate you can expect to complete each course in about 10 weeks.
English Proficiency
If English is not your native language, you should have at least intermediate English skills to enroll. To see if you qualify, make sure you are at the B2 level on the CEFR self-assessment grid . To learn more, see English Language Proficiency Requirements – Noncredit Programs .
International Students
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students .
Technology Requirements
Access to a computer with a recent operating system and web browser
High-speed internet connection
Headset and webcam (recommended)
Earning the Certificate
You earn a certificate of completion by successfully completing all required courses. For more information, see Earning the Certificate .
Video Overview
Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.
Duration: 02:14
Play
WHAT YOU’LL LEARN
Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media
How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience
Tools and approaches for measuring and optimizing marketing performance
Financial basics of digital marketing (attribution, forecasting, budgeting)
How to build a marketing plan and manage a client relationship
GET HANDS-ON EXPERIENCE
Learn to use Google Analytics and gain exposure to other digital marketing tools
Develop a paid media plan for a mock company
Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio
Earn Credit Toward Your Master’s Degree
After completing this certificate program, you can transfer six credits toward a master's degree in business administration or management at Excelsior University. Learn more about our partnership with Excelsior , and contact us for additional information.
APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Career Stats
92%
Alumni working in field
37%
Projected job growth for marketing managers in Washington state (2020-2030)
Top Employers
Amazon, Microsoft, Elevate Health, Logic 20/20, Expedia Group
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options .