Certificate in Digital Marketing

Develop an Effective Digital Marketing Strategy

collapse

Program Details

  • Location: Downtown Seattle
  • Duration: Varies
  • Class Times: Weekends, Evenings
  • Cost: $650 — $1,299
    (per course)

Next start date

Every Quarter

About this Program


The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts.

DESIGNED FOR

Business professionals with some experience or education in marketing.

See Requirements

Video Overview

Instructors from the Certificate in Digital Marketing explain features of the program and the real-world experience and networking opportunities that students can gain.

Duration: 03:31

WHAT YOU’LL LEARN

  • Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, retargeting and social media
  • How to optimize your website with SEO techniques, meaningful content and a superior customer experience
  • Best practices for improving conversion on your website
  • Tools and approaches for measuring outcomes
  • How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Create a digital marketing plan for a local company to add to your professional portfolio

FLEXIBLE FORMAT

  • Register for each course individually
  • Choose two out of three electives to go with two core courses
  • Start the program in any quarter

EARNING THE CERTIFICATE

Complete four courses to earn the certificate (see Program Overview). After you complete your final course, you can get your certificate by submitting a request form.

Request Certificate

Program Overview

You must complete four courses (two core courses and two electives) to earn the certificate. You should enroll in each course individually; there is no application process for this program.

Recommended Course Sequence

Core Course

Digital Marketing Fundamentals

 

Electives (Choose Two)

Content Marketing: Strategy & Methods

Social Media Strategy

Digital Advertising

 

Core Course

Digital Marketing Strategy & Management

(Prerequisite: Digital Marketing Fundamentals)

Learning Formats

Classroom

Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.

Blended

Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program

Online

Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.

Not available for this program