Certificate in Digital Marketing

Develop an Effective Digital Marketing Strategy


Program Details

  • Location: Online
  • Duration: 8 - 9 months
  • Times: Evenings
  • Cost: $4,647

Next start date:

October 7, 2024

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About this Program

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals. 

▸ Related Article: How to Become a Marketing Manager


Anyone looking to transition into or advance in a digital marketing career.

See Requirements

▸EXPLORE MORE: Check out the new Specialization in SEO — or find the right marketing program for you.  

Video Overview

Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.

Duration: 02:14


  • Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media
  • How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience
  • Tools and approaches for measuring and optimizing marketing performance
  • Financial basics of digital marketing (attribution, forecasting, budgeting)
  • How to build a marketing plan and manage a client relationship


  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Develop a paid media plan for a mock company
  • Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

Earn Credit Toward Your Master’s Degree

After completing this certificate program, you can transfer six credits toward a master's degree in business administration or management at Excelsior University. Learn more about our partnership with Excelsior, and contact us for additional information.


You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.

Career Stats


Alumni working in field


Projected job growth for marketing managers in Washington state (2020-2030)

Top Employers

Microsoft, Amazon, Elevate Health, Expedia Group, Logic 20/20


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll meet with your instructor and classmates at scheduled times over Zoom. Learn More »

Program Sessions

Online With Real-Time Meetings

Closed Sessions

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