Certificate in Digital Marketing

Develop an Effective Digital Marketing Strategy

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Program Details

  • Location: Online, Bellevue
  • Duration: 8 - 9 months
  • Times: Flexible
  • Cost: $3,597

Next start date:

July 1, 2019

Get Details & Apply

About this Program


The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals. 

DESIGNED FOR

Business professionals with some experience or education in marketing.

See Requirements

Video Overview

Instructors from the Certificate in Digital Marketing explain features of the program and the real-world experience and networking opportunities that students can gain.

Duration: 03:31

WHAT YOU’LL LEARN

  • Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing
  • How to optimize your website with SEO techniques, meaningful content and a superior customer experience
  • Tools and approaches for measuring and optimizing marketing performance
  • Financial basics of digital marketing (attribution, budgeting, forecasting, planning)
  • How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Develop a paid media plan for a mock company
  • Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UWPCE Certificate Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. See the scholarship page for eligibility information and application instructions.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Formats

Online, Group-Paced

Start and finish your program with the same group of students, with frequent opportunities to interact with your instructors and classmates along the way. Courses are 100 percent online, with set due dates for assignments but no class meetings. Learn More »

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Program Sessions

Online, Group-Paced

Classroom

Closed Sessions