Certificate in Digital Marketing

About this Program

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.

▸ Related Article: Find the Right Marketing Program for You

DESIGNED FOR

Business professionals with some experience or education in marketing.

See Requirements

Video Overview

Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.

Duration: 02:14

WHAT YOU’LL LEARN

Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing
How to optimize your website with SEO techniques, meaningful content and a superior customer experience
Tools and approaches for measuring and optimizing marketing performance
Financial basics of digital marketing (attribution, budgeting, forecasting, planning)
How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

Learn to use Google Analytics and gain exposure to other digital marketing tools
Develop a paid media plan for a mock company
Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.

Learning Formats

Online, Self-Paced

Enjoy the flexibility of learning at your own pace, with instructor support along the way. Courses are 100 percent online, with no class meetings or fixed deadlines — so you can start anytime. You have up to four months to complete each course and up to two years to complete the program. Learn More »

Classroom

Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »