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Develop an Effective Digital Marketing Strategy
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The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?
In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals.
▸ Related Article: Find the Right Marketing Program for You
Business professionals with some experience or education in marketing.
Applicants must have one of the following:
You must also demonstrate some familiarity with marketing through either:
If you're not a native English speaker, you’ll need to have at least basic English language skills to enroll. To learn more, see English Language Proficiency Requirements.
International students are welcome to apply to an online offering of this program, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed internet connection.
You earn the certificate by adhering to the program's attendance policy and successfully completing all required courses. For more information, see Earning the Certificate.
Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Foundations of Digital Marketing
Digital Marketing Toolkit
Applied Digital Marketing
Certificate in Digital Marketing
Approved by the UW Foster School of Business.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Erin Anderson, Integrated Marketing Manager, Tableau Software
Brian Behunin, Senior Manager, Digital Analytics & Optimization, Premera
Eleanor Bradley, Chief Commercial Officer, Pacific Science Center
Jennifer Buchanan, Digital Insights Lead, Deloitte Digital
Robert Gubas, Senior Director, Global Integrated Marketing, Concur
Kristina Kledzik, Acquisition Marketing Manager, Rover
Megan Lentz, Senior Director - SAP Ariba Extension Partner Success, SAP
Catherine Lindner, Director of Marketing, NexTec Group
Brian Marcus, VP of Global Marketing, TUNE
Malia Morrison, Director, International & Academic Programs, UW Continuum College
Monika Parashar, Global Marketing Director, Microsoft
Mark Pendolino, Director of Marketing, PTP Consulting
Annette Promes, Director of Marketing, Amazon Devices
Julie Storer, Senior Manager, CMO Office, Deloitte Digital
Jennifer Wong, Head of Marketing, Convoy
Carrie Woolman, Principal Client Partner, Adobe
“The program was great because there were other people who were in career transition, like I was, and really pivoting into a brand new world. So it was a great way for me to network with other people.”
Enjoy the flexibility of learning at your own pace, with instructor support along the way. Courses are 100 percent online, with no class meetings or fixed deadlines — so you can start anytime. You have up to four months to complete each course and up to two years to complete the program. Learn More »
Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »
Founder & Principal | Happening Ideas
Marketing Consultant and Ad Tech Executive
Managing Partner | Three Ladders Marketing
Vice President of Global Marketing | TUNE
Portfolio Manager | Kaiser Permanente
Senior Manager | Logic 20/20
Whether you're looking to add to your marketing toolbox or break into the industry, we have an array of programs to help you take your marketing skills to the next level.
If you’re thinking about heading back to school, you’re probably also wondering how you’ll pay for it. To help you figure that out, we’ve put together a list of ways to help fund your education.
Your company can help pay for that career-boosting certificate or degree program — if you know how to ask. Find out how to best position yourself for educational assistance.
Investigate data collection processes and find out how to extract, parse and interpret the information; learn best practices for communicating the results to decision makers.
Hone your marketing skills and tactics to determine customer needs and use this information to direct your product decisions, distribution, branding and marketing channel approach.
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