About this Program

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals. 

▸ Related Article: Find the Right Marketing Program for You

DESIGNED FOR

Professionals looking to transition into or advance in a digital marketing career.

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WHAT YOU’LL LEARN

• Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media
• How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience
• Tools and approaches for measuring and optimizing marketing performance
• Financial basics of digital marketing (attribution, forecasting, budgeting)
• How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

• Learn to use Google Analytics and gain exposure to other digital marketing tools
• Develop a paid media plan for a mock company
• Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.