About this Program
The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?
In this certificate program, you’ll explore ways to leverage various digital marketing channels to produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts.
Business professionals with some experience or education in marketing.
Instructors from the Certificate in Digital Marketing explain features of the program and the real-world experience and networking opportunities that students can gain.
WHAT YOU’LL LEARN
- Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, retargeting and social media
- How to optimize your website with SEO techniques, meaningful content and a superior customer experience
- Best practices for improving conversion on your website
- Tools and approaches for measuring outcomes
- How to build a marketing plan and manage a client relationship
GET HANDS-ON EXPERIENCE
- Learn to use Google Analytics and gain exposure to other digital marketing tools
- Create a digital marketing plan for a local company to add to your professional portfolio