About this Program

The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals. 

DESIGNED FOR

Business professionals with some experience or education in marketing.

See Requirements

WHAT YOU’LL LEARN

• Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing
• How to optimize your website with SEO techniques, meaningful content and a superior customer experience
• Tools and approaches for measuring and optimizing marketing performance
• Financial basics of digital marketing (attribution, budgeting, forecasting, planning)
• How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

• Learn to use Google Analytics and gain exposure to other digital marketing tools
• Develop a paid media plan for a mock company
• Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UWPCE Certificate Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. See the scholarship page for eligibility information and application instructions.