Certificate in Digital Marketing

Develop an Effective Digital Marketing Strategy

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Program Details

  • Location: Downtown Seattle
  • Duration: 5 months
  • Class Times: Weekends, Evenings
  • Cost: $3,597

Next start date

January 2018

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About this Program


The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts.

DESIGNED FOR

Business professionals with some experience or education in marketing.

See Requirements

Video Overview

Instructors from the Certificate in Digital Marketing explain features of the program and the real-world experience and networking opportunities that students can gain.

Duration: 03:31

WHAT YOU’LL LEARN

  • Methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, retargeting and social media
  • How to optimize your website with SEO techniques, meaningful content and a superior customer experience
  • Best practices for improving conversion on your website
  • Tools and approaches for measuring outcomes
  • How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Create a digital marketing plan for a local company to add to your professional portfolio

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Start Dates

Learning Formats

Classroom

Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.

Blended

Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.

Not available for this program

Online

Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.

Not available for this program