Coronavirus Update

For the safety of our community, UWPCE programs will be taught remotely for the 2020-21 academic year.

For more information, see our Coronavirus FAQ

Certificate in Digital Marketing

Develop an Effective Digital Marketing Strategy

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Program Details

  • Location: Online
  • Duration: Varies
  • Times: Flexible, Evenings
  • Cost: $3,747

Next start date:

March 31, 2021

Or get started now in a self-paced session

Get Details & Apply

About this Program


The opportunities for marketing in today’s digital landscape are vast. How do you evaluate the many options and craft a comprehensive digital marketing plan that aligns with your business goals? What are the best strategies to guide you in acquiring and retaining customers?

In this certificate program, you’ll explore ways to leverage various digital marketing channels to create a cohesive digital customer experience and produce measurable results. We’ll cover fundamental concepts for creating and managing impactful digital content and discuss approaches for attracting and engaging your customers. Get the breadth and depth of knowledge you need to optimize your digital marketing efforts and advance business goals. 

▸ Related Article: Find the Right Marketing Program for You

DESIGNED FOR

Professionals looking to transition into or advance in a digital marketing career.

See Requirements

Video Overview

Hear from instructor Robert Haskitt about the Certificate in Digital Marketing at the University of Washington and how it can prepare you to enter the growing field of digital marketing.

Duration: 02:14

WHAT YOU’LL LEARN

  • Methods for generating digital traffic, including digital advertising, search, email, marketing automation, affiliate marketing and social media
  • How to optimize your website and other owned digital properties with SEO techniques, meaningful content and a consistent customer experience
  • Tools and approaches for measuring and optimizing marketing performance
  • Financial basics of digital marketing (attribution, forecasting, budgeting)
  • How to build a marketing plan and manage a client relationship

GET HANDS-ON EXPERIENCE

  • Learn to use Google Analytics and gain exposure to other digital marketing tools
  • Develop a paid media plan for a mock company
  • Create a comprehensive digital marketing plan for a real local company to add to your professional portfolio

APPLY FOR A SCHOLARSHIP

You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Learning Formats

Online, Self-Paced

Enjoy the flexibility of learning at your own pace, with instructor support along the way. Courses are 100 percent online, with no class meetings or fixed deadlines — so you can start anytime. You have up to four months to complete each course and up to two years to complete the program. Learn More »

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online, Self-Paced

Online With Real-Time Meetings

Closed Sessions

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