Applied Digital Marketing

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Course Details

This course can only be taken as part of the Certificate in Digital Marketing.

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About this Course


In this capstone course of the Certificate in Digital Marketing, you'll participate in a team project to build a digital marketing plan for a real-world client. After being matched with a company, your team will work with the client to evaluate their needs and then create a set of strategic digital marketing recommendations, complete with an implementation plan, budget and timeline.

Several guest speakers will talk about the strategy driving digital marketing programs at their companies. We'll also look ahead at new trends in marketing.

WHAT YOU'LL LEARN

  • How to build a marketing plan and work with a client
  • How to think strategically about a company's marketing program
  • The elements needed to achieve multichannel marketing integration
  • Future trends in marketing

GET HANDS-ON EXPERIENCE

You'll complete a team project to create a strategic digital marketing plan for a real-world client.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.