About this Course
Learn about the world of fundraising and philanthropy, specifically the frameworks, principles and methods for fundraising. Become familiar with standard tools used by fundraising professionals for moving supporters from information to interest and from involvement to investment.
What You'll Learn
- Fundamental concepts that underpin strategic fundraising and elements of a sustainable fundraising plan
- Identification of strong prospects
- How to develop a framework for a powerful case for support
- How to optimize mail, digital and face-to-face appeals
- Ways to frame a major gifts strategy