Product Strategy


Course Details

This course can only be taken as part of the Certificate in Software Product Management.

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About this Course

This course focuses on conducting comprehensive market and customer analysis to ensure there is sufficient money and interest behind a new product. You’ll gain an understanding of product manager responsibilities in the technology business planning environment, with an emphasis on market opportunity, competitive analysis, defining the value proposition and demonstrating business value. Throughout the quarter you’ll apply your learning through a group project to define and justify a new strategic product opportunity within an existing company.

Topics include:

  • Product management frameworks — planning in the context of company strategy, product lifecycle models, market strategy and stage-gate decision making
  • Identifying a problem to be solved and developing a solution
  • Defining a target customer segment
  • Defining competitive positioning
  • Developing a release them for the product
  • Sales channels and pricing strategy
  • Demonstrating how the product creates economic value

Program Overview

This course is part of the Certificate in Software Product Management.

Quarter 1

Product Strategy

Quarter 3

Going to Market

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