Drive the Development of Technology Products from Concept to Launch
Next start date
September 28, 2016
Producing great tech products isn’t just about design and development – a skilled product manager can make the difference between success and failure in the market. With thousands of products released each year, product managers occupy a key role in the tech industry, and companies often compete to hire the best talent.
In this three-course certificate program, we’ll investigate the life cycle for a diverse array of digital products. You’ll become well versed in managing the process from start to finish, guiding a team project that spans the length of the program. Gain the skills and confidence to bring any type of digital product to market successfully.
Tech industry professionals who want to enter or advance in the field of product management.
To participate in this program, you’ll need to have at least basic English language skills. To learn more, see English Language Proficiency Requirements.
To enroll in this program, international students must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
You must have access to a computer, and we recommend a high-speed Internet connection.
You earn the certificate by regularly attending class and successfully completing all required courses. For more information, see Completing Your Program.
Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.
Technology Market Dynamics
Going to Market
Certificate in Software Product Management
Approved by the UW Department of Computer Science & Engineering, the UW Department of Human Centered Design & Engineering and the UW College of Engineering.
View this program's advisory board.
Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.
Katherine Barnes, VP Architecture, PMO, Quality Assurance, Enterprise IT, T-Mobile USA
Milkana Brace, Principal, Lot 4 Consulting
Rovy Branon, Vice Provost, UW Educational Outreach
Patricia Cousins, Director of Product Management, MedAssets
Ellie Fields, VP, Product Marketing, Tableau Software
Dave Flotree, Principal, Flotree Consulting
Matthew Greff, Director of Sales Operations, Marchex
Andy Hoover, Senior Director, UW Professional & Continuing Educations
Aditya Krishnan, Senior Product Manager, Amazon Web Services
Lewis Lin, Founder/CEO, Impact Interview; former Director of Product Management, Microsoft
Irina Menn, Founder and CEO, Hopela
Linda Merrick, CPM, ACPM, Co-founder, Pivotal Product Management
Malia Morrison, Program Manager, UW Professional & Continuing Education
Jenne Pierce, Director of Product, Vegas.com
Brandon Potter, VP, Product Management, InfoSpace, Inc.
John Schmidt, Director of Product Management, IMS Health
Nina Schoen, VP, PMO and Web Analytics, Getty Images
Don Vendetti, Principal, Product Arts
Date: Friday, September 9, 2016
Time: 12:00 p.m. - 1:00 p.m. Pacific Time
Download the application form (PDF)
Apply online, or submit an application packet that includes:
We’re currently accepting applications and will be reviewing them in the order they’re received. We’ll accept applications until the program closes.
We’ll contact you within two weeks of receiving your application materials to let you know if you’ve been accepted to the program.
If you’re accepted, we’ll send you details about your first-term course, including information on paying your course fee. Your course fee is due two weeks before the first class.
With the exception of the one-time application fee, certificate program fees are charged on a quarterly basis. Payment is due when you register.
Course fees do not include any costs for class materials such as textbooks and software.
Drops, Withdrawals & Refunds
Attend class in person at one of our convenient locations. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. An online learning management system may be required to access some course materials and assignments.
Our special blended programs combine the convenience of online study with the vibrancy of in-person classes for a unique learning experience.
Not available for this program
Enjoy the flexibility of online learning, which allows you to participate in class activities, assignments and discussions on your schedule, from anywhere. Experience cutting-edge technology and a supportive, diverse learning community.
Senior Product Manager, Microsoft
Product Manager, Digital Aviation Group, Boeing
Vice President of Marketing & Product Management, Coding Dojo
Head of Marketing, Fitcode
Learn how to analyze an organizational problem and develop business requirements and targeted solutions to address the challenge.
Explore how to evaluate market opportunities, communicate business value, pitch new growth initiatives and develop strategies for attracting investment, expanding market share and increasing revenue.
Gain the skills needed to work in program management, and explore the differences between managing projects, portfolios and programs. Examine the program life cycle and the tools of stakeholder engagement.
Explore the skills, tools and techniques essential to successful project management. Learn how to define project scope, choose an approach and translate a statement of work into an effective project plan.
Explore user experience design and research, and learn sophisticated methods for planning and developing intuitive, user-friendly product design.