About this Program
Producing great tech products isn’t just about design and development — a skilled product manager can make the difference between success and failure in the market. With thousands of products released each year, product managers occupy a key role in the tech industry, and companies often compete to hire the best talent.
In this three-course certificate program, we’ll investigate the life cycle for a diverse array of technical products. You’ll become well versed in managing the process from start to finish, guiding a team project that spans the length of the program. Gain the skills and confidence to bring any type of digital product to market successfully.
▸ Related Article:
How to Become a Software Product Manager
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Find the Right Business Management Program for You DESIGNED FOR
Tech industry professionals who want to enter or advance in the field of product management.
Adam Grupp, an instructor for the Certificate in Software Product Management, explains what students gain from the program and how they can apply it to their careers.
Play WHAT YOU’LL LEARN
How to define and quantify a market opportunity
How to articulate a product’s value proposition, target customer and positioning
How to design and learn from a minimum viable product
Elements of an appropriate and effective marketing launch
Techniques for collaborating with data science, design, development and marketing teams
How to build a financial model that demonstrates return on investment
GET HANDS-ON EXPERIENCE
Complete a group project to conceive and plan a fictitious new product for an existing company
Make the case for your product in a presentation to industry managers and receive feedback
APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the
Alumni working in field
Projected job growth for product managers in Washington state (2018-2028)
Microsoft, Amazon, Boeing, T-Mobile, AT&T
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.