About this Program
Producing great tech products isn’t just about design and development — a skilled product manager can make the difference between success and failure in the market. With thousands of products released each year, product managers occupy a key role in the tech industry, and companies often compete to hire the best talent.
In this three-course certificate program, we’ll investigate the life cycle for a diverse array of technical products. You’ll become well versed in managing the process from start to finish, guiding a team project that spans the length of the program. Gain the skills and confidence to bring any type of digital product to market successfully.
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DESIGNED FOR
Tech industry professionals who want to enter or advance in the field of product management.
See Requirements
ADMISSION REQUIREMENTS
To apply, you must have:
Two years of college education
Three years of work experience in any aspect of the software field or in a related field such as engineering, marketing or sales in a technical environment
Experience and comfort working with cross-functional teams
Ability to create and manipulate Excel spreadsheets, which is a key prerequisite for the business-modeling aspects of the course
Time Commitment
Including time in class, you should expect to spend about 6 to 8 hours each week on coursework.
English Proficiency
If English is not your native language, you should have at least intermediate English skills to enroll. To see if you qualify, make sure you are at the B2 level on the CEFR self-assessment grid . To learn more, see English Language Proficiency Requirements – Noncredit Programs .
International Students
International students are welcome to apply to an online offering of this program, which doesn’t require a visa. To enroll in a classroom offering, you must have a visa that permits study in the United States. This program does not enable students to obtain or maintain F-1 visa status. For more information, see Admission Requirements for International Students.
Technology Requirements
Classroom students will need:
Access to a computer
High-speed internet connection (recommended)
Online students will need:
Access to a computer and web browser
High-speed internet connection
Headset and webcam (recommended)
Earning the Certificate
You earn a certificate of completion by successfully completing all required courses. For more information, see Earning the Certificate .
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Video Overview
Adam Grupp, an instructor for the Certificate in Software Product Management, explains what students gain from the program and how they can apply it to their careers.
Duration: 01:56
Play
WHAT YOU’LL LEARN
How to define and quantify a market opportunity
How to articulate a product’s value proposition, target customer and positioning
How to design and learn from a minimum viable product
Elements of an appropriate and effective marketing launch
Techniques for collaborating with data science, design, development and marketing teams
How to build a financial model that demonstrates return on investment
GET HANDS-ON EXPERIENCE
Complete a group project to conceive and plan a fictitious new product for an existing company
Make the case for your product in a presentation to industry managers and receive feedback
APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
EARN DIGITAL BADGES
You can earn a digital achievement badge for successfully completing this certificate program, as well as a separate badge for each course. These badges can be shared on LinkedIn and other social media sites. Learn more about digital badges .
Career Stats
84%
Alumni working in field
Sample Employers
Amazon, Microsoft, Boeing, T-Mobile, Salesforce, Adobe
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options .