Certificate in Software Product Management

Drive the Development of Technology Products from Concept to Launch


Program Details

  • Location: Online, Downtown Seattle
  • Duration: 8 months
  • Times: Evenings, Flexible
  • Cost: $5,397

Next start date:

October 2024

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Talk to an Enrollment Coach

About this Program

Producing great tech products isn’t just about design and development — a skilled product manager can make the difference between success and failure in the market. With thousands of products released each year, product managers occupy a key role in the tech industry, and companies often compete to hire the best talent.

In this three-course certificate program, we’ll investigate the life cycle for a diverse array of technical products. You’ll become well versed in managing the process from start to finish, guiding a team project that spans the length of the program. Gain the skills and confidence to bring any type of digital product to market successfully.

▸ Related Article: How to Become a Software Product Manager

▸ Related Article: Program Manager, Project Manager, Product Manager — Which PM Role Is Right for You?


Tech industry professionals who want to enter or advance in the field of product management.

See Requirements

Video Overview

Adam Grupp, an instructor for the Certificate in Software Product Management, explains what students gain from the program and how they can apply it to their careers.

Duration: 01:56


  • How to define and quantify a market opportunity
  • How to articulate a product’s value proposition, target customer and positioning
  • How to design and learn from a minimum viable product 
  • Elements of an appropriate and effective marketing launch
  • Techniques for collaborating with data science, design, development and marketing teams
  • How to build a financial model that demonstrates return on investment


  • Complete a group project to conceive and plan a fictitious new product for an existing company
  • Make the case for your product in a presentation to industry managers and receive feedback


You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.

Career Stats


Alumni working in field


Projected job growth for product managers in Washington state (2018-2028)

Top Employers

Microsoft, Amazon, Boeing, T-Mobile, AT&T


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Program Overview

Complete the courses listed below to earn the certificate. You may be able to take individual courses without enrolling in the certificate program; check the course pages for details.

Quarter 1

Product Strategy

Quarter 3

Going to Market

Learning Formats

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via video conferencing or chat, both in real time. Learn More »



Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum. Learn More »

Program Sessions

Online With Real-Time Meetings


Closed Sessions

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