MARKETING PROGRAMS AT UWPCE
Part business, part communications, perhaps part magic — marketing is a multifaceted profession. Whether you’re looking to break into the field or hone the skills you have, UW Professional & Continuing Education has a program that will get you there.
Compare our certificates and courses and find the right one for you.
Compare Programs
Digital Marketing
Learn how to create a comprehensive digital strategy that aligns with business goals and leverage various digital marketing channels to produce measurable results.
Key Skills
- How to use channels such as email, search, digital advertising and social media
- Website and campaign optimization
- Budgeting, forecasting and measurement
- The essentials of a digital marketing plan
Good For
Professionals in any field with some experience or education in marketing who want to learn the ins and outs of digital marketing
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Sales
Get ready to launch your career in sales. Learn how to zero in on your customer’s needs and provide winning solutions.
Key Skills
- Steps of the sales process
- How to apply principles of psychology to customer interactions
- Ways to use analytics to prioritize opportunities and measure success
- Hands-on experience in sales activities
Good For
Those who want to get started in sales or those in related roles who want to better understand the sales function
Prep for Roles Like
- Sales representative
- Sales specialist
- Sales manager
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Software Product Management
Learn how to manage the life cycle of tech product development and successfully bring a product to market.
Key Skills
- Quantifying market opportunity and return on investment (ROI)
- How to articulate a product’s value proposition, target customer and positioning
- Leadership and cross-team collaboration
- How to select the best marketing message and channels
Good For
Tech industry professionals who want to enter or advance in the field of product management
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Storytelling & Content Strategy
Learn how to use storytelling principles to engage your audience and how to develop a powerful cross-channel content strategy with measurable goals.
Key Skills
- Techniques for defining the customer journey
- Content development and governance
- Content distribution across channels
- How to use data to refine your content strategy and measure its success
Good For
Professionals in any field with familiarity of marketing concepts and web technologies who want to build skills in content strategy
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Strategic Marketing
Discover the art and science of marketing. Understand your customers' needs and use that information to drive your product decisions, distribution, branding and marketing channel approach.
Key Skills
- Positioning, pricing and branding
- Segmentation and targeting
- Customer engagement across marketing channels
- Developing a strategic marketing plan
Good For
Professionals in any field who want to master the fundamentals of marketing
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Digital Marketing Data & Analytics
Learn how to effectively analyze and act upon digital marketing data so you can improve your marketing efforts.
Key Skills
- Using digital marketing data to inform business strategies
- Applying analytics to evaluate marketing efforts
- Creating a data collection or measurement plan and applying an opportunity gap analysis for a real-world client
- Building expertise in Google Data Studio, Google Analytics and other data analysis tools
Good For
Marketing professionals or anyone seeking to use data analytics to measure and inform digital marketing strategies.
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