MARKETING PROGRAMS AT UWPCE
Part business, part communications, perhaps part magic — marketing is a multifaceted profession. Whether you’re looking to break into the field or hone the skills you have, UW Professional & Continuing Education can help get you there.
Compare our certificates and specializations and find the right one for you.
Compare Certificates & Specializations
Brand Management
Learn how to build and manage a strong and memorable brand that inspires loyalty and drives sales across a wide spectrum of marketing channels.
Key Skills
- Understanding brand architecture, brand identity and brand resilience
- Brand positioning strategies
- Brand extension and diversification
- Techniques for measuring brand equity
Good For
Professionals with some marketing experience who want to enhance their knowledge of effective brand management.
Prep for Roles Like
- Brand marketing manager
- Brand strategist
- Brand ambassador
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Digital Marketing
Learn how to create a comprehensive digital strategy that aligns with business goals and leverage various digital marketing channels to produce measurable results.
Key Skills
- Developing the essentials of a digital marketing plan
- How to use channels such as email, search, digital advertising and social media
- Website and campaign optimization
- Budgeting, forecasting and measurement
Good For
Professionals in any field with some experience or education in marketing who want to learn the ins and outs of digital marketing.
Prep for Roles Like
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Product Marketing
Learn how to design product marketing strategies that effectively communicate a product’s value to maximize customer adoption and sales.
Key Skills
- Developing value propositions and messaging frameworks
- Segmentation, audience targeting and customer journey mapping
- Product lifecycles, pricing and packaging
- How to perform customer, company and competition research
Good For
Professionals in marketing, product management, sales or other business areas who want to learn how to launch and promote products in the marketplace.
Prep for Roles Like
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