Certificate in
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Key Skills
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Good for
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Prep for Roles Like
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Digital Marketing
Learn how to create a comprehensive digital strategy that aligns with business goals and leverage various digital marketing channels to produce measurable results.
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- How to use channels such as email, search, digital advertising and social media
- Website and campaign optimization
- Budgeting, forecasting and measurement
- The essentials of a digital marketing plan
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Professionals in any field with some experience or education in marketing who want to learn the ins and outs of digital marketing |
- Digital marketing specialist
- Digital marketing manager
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Digital Marketing Analytics
Find out how you can use analytics to create effective marketing campaigns. Explore how to extract, parse and interpret the data and communicate your findings to stakeholders.
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- The ways marketing technologies function and interact
- How to develop and execute a measurement plan for a marketing campaign
- How to combine various types of marketing data and apply analytical methods to get insights
- Hands-on experience using analytics tools like Google Analytics
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Marketing and communication professionals who want training in digital analytics tools and methods |
- Digital marketing specialist
- Marketing operations specialist
- Digital marketing manager
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Strategic Marketing
Discover the art and science of marketing. Understand your customers' needs and use that information to drive your product decisions, distribution, branding and marketing channel approach.
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- Positioning, pricing and branding
- Segmentation and targeting
- Customer engagement across marketing channels
- Developing a strategic marketing plan
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Professionals in any field who want to master the fundamentals of marketing |
- Marketing coordinator
- Marketing manager
- Product marketer
- Brand marketer
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Storytelling & Content Strategy
Learn how to use storytelling principles to engage your audience and how to develop a powerful cross-channel content strategy with measurable goals.
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- Techniques for defining the customer journey
- Content development and governance
- Content distribution across channels
- How to use data to refine your content strategy and measure its success
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Professionals in any field with familiarity of marketing concepts and web technologies who want to build skills in content strategy |
- Content strategist
- Copywriter
- Brand storyteller
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