Certificate in
|
Key Skills
|
Good for
|
Prep for Roles Like
|
Digital Marketing
Learn how to create a comprehensive digital strategy that aligns with business goals and leverage various digital marketing channels to produce measurable results.
|
- How to use channels such as email, search, digital advertising and social media
- Website and campaign optimization
- Budgeting, forecasting and measurement
- The essentials of a digital marketing plan
|
Professionals in any field with some experience or education in marketing who want to learn the ins and outs of digital marketing |
- Digital marketing specialist
- Digital marketing manager
|
Digital Marketing Analytics
Find out how you can use analytics to create effective marketing campaigns. Explore how to extract, parse and interpret the data and communicate your findings to stakeholders.
|
- The ways marketing technologies function and interact
- How to develop and execute a measurement plan for a marketing campaign
- How to combine various types of marketing data and apply analytical methods to get insights
- Hands-on experience using analytics tools like Google Analytics
|
Marketing and communication professionals who want training in digital analytics tools and methods |
- Digital marketing specialist
- Marketing operations specialist
- Digital marketing manager
|
Strategic Marketing
Discover the art and science of marketing. Understand your customers' needs and use that information to drive your product decisions, distribution, branding and marketing channel approach.
|
- Positioning, pricing and branding
- Segmentation and targeting
- Customer engagement across marketing channels
- Developing a strategic marketing plan
|
Professionals in any field who want to master the fundamentals of marketing |
- Marketing coordinator
- Marketing manager
- Product marketer
- Brand marketer
|
Storytelling & Content Strategy
Learn how to use storytelling principles to engage your audience and how to develop a powerful cross-channel content strategy with measurable goals.
|
- Techniques for defining the customer journey
- Content development and governance
- Content distribution across channels
- How to use data to refine your content strategy and measure its success
|
Professionals in any field with familiarity of marketing concepts and web technologies who want to build skills in content strategy |
- Content strategist
- Copywriter
- Brand storyteller
|