About This Course
This course focuses on the nonprofit organization’s relationship with the external community. You’ll learn what nonprofit branding is, how it supports the nonprofit organization’s mission, and also how nonprofits can build and protect their brands. We’ll explore the philanthropic landscape and history nationally and locally, as well as the intersection of philanthropy, the nonprofit sector and social justice. You’ll gain tools, best practices and templates for navigating sexism, racism, classism and general differences among staff and community-based supporters.
What You’ll Learn
- Strategic communications essentials, including branding, technologies and social media
- The fundraising landscape and how to develop fundraising plans and case statements
- Benefits and challenges of grants, major gifts, events, sponsorships and corporate relationships
