Generative AI for Business


Course Details

  • Location: Online
  • Duration: 7 weeks
  • Times: Evenings

Next Start Date:

September 24, 2024

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About this Course

ChatGPT. Copilot. Gemini. These and other generative AI tools — a type of artificial intelligence that can produce various types of content, including text, images, video and audio — are dominating the headlines. And for good reason. Generative AI has the potential to redefine how businesses innovate and solve problems.

In this course, we’ll dive into the realm of generative AI and discover how it’s reshaping the business landscape, from marketing and communications fields to human resources and legal issues. You’ll learn about prompt engineering and use various generative AI applications to create content for a variety of business needs. We’ll also discuss the ethical issues and potential risks associated with generative AI. You’ll walk away with the hands-on experience and insights to advance your career in a dynamic AI-driven environment.  

Designed For 

Anyone looking to use generative AI to enhance productivity in a business setting. 

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What You'll Learn

  • How popular generative AI tools work and how to leverage their capabilities to accomplish various tasks
  • How to craft prompts for a variety of business tasks and adapt processes
  • Tips for evaluating different generative AI applications and selecting the right one for your project
  • How to use generative AI analytics to make data-driven decisions
  • Strategies for using generative AI responsibly to mitigate threats and misinformation

Get Hands-On Experience

  • Use AI tools such as ChatGPT, Copilot or Gemini to generate logo designs or newsletter content
  • Present a case study illustrating the consequences of AI misuse 
  • Develop a comprehensive strategy for integrating generative AI into a business process

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After successfully completing this course, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via video conferencing or chat, both in real time. Learn More »

Course Sessions

Online With Real-Time Meetings

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