Specialization in SEO

Increase Web Traffic and Reach Your Target Audience


Program Details

  • Location: Online
  • Duration: 11 weeks
  • Cost: TBD

Next start date:

March 2024

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About this Program

Have you ever clicked through to the third page of results on a Google search? Or even scrolled down to the bottom of the first page? Most people don’t. That’s why SEO, or search engine optimization, is so important — it aims to improve your website’s ranking in search results. SEO is a cost-effective way to understand and reach your target audience, which is why it’s become one of the most in-demand skills for content creators.

In this specialization, you’ll gain a basic understanding of search engine algorithms and how they impact organic search results and websites. You’ll learn how to optimize a website for Google search and conduct site audits to gauge site performance. You’ll do SEO research and incorporate the results into your site’s content and architecture to improve user experience and your marketing efforts. We'll also discuss how artificial intelligence is impacting search results and its implications for SEO. By the end of the program, you’ll know how to build effective analytics reports to drive SEO improvements.

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Designed For

Digital marketing professionals, web content writers and developers, and other professionals who want to get started in SEO.

See Requirements

Skills You’ll Gain

  • SEO best practices
  • SEO strategy
  • Google Analytics
  • Search intent and keyword research
  • SEO performance tracking
  • Website optimization
  • SEO automation
  • SEO software
  • SEO copywriting
  • Website metrics
  • Artificial intelligence and SEO

Get Real-World Experience 

  • Optimize a website for local and global Google searches
  • Use tools such as Google Search Console and Google Analytics, link- and rank-tracking technologies, and web crawlers
  • Perform, translate and present an SEO audit and optimization strategy to a general audience

digital badge example


After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.

Career Stats


Growth in demand for SEO skills in the U.S. (2020–2022)


Growth in demand for SEO skills in Washington state (2020–2022)

Source: Lightcast


Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

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