About this Program

Have you ever clicked through to the third page of results on a Google search? Or even scrolled down to the bottom of the first page? Most people don’t. That’s why SEO, or search engine optimization, is so important — it aims to improve your website’s ranking in search results. SEO is a cost-effective way to understand and reach your target audience, which is why it’s become one of the most in-demand skills for content creators.

In this specialization, you’ll gain a basic understanding of search engine algorithms and how they impact organic search results and websites. You’ll learn how to optimize a website for Google search and conduct site audits to gauge site performance. You’ll do SEO research and incorporate the results into your site’s content and architecture to improve user experience and your marketing efforts. We'll also discuss how artificial intelligence is impacting search results and its implications for SEO. By the end of the program, you’ll know how to build effective analytics reports to drive SEO improvements.

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Designed For

Digital marketing professionals, web content writers and developers, and other professionals who want to get started in SEO.

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Skills You’ll Gain

• SEO best practices
• SEO strategy
• Google Analytics
• Search intent and keyword research
• SEO performance tracking
• Website optimization
• SEO automation
• SEO software
• SEO copywriting
• Website metrics
• Artificial intelligence and SEO

Get Real-World Experience 

• Optimize a website for local and global Google searches
• Use tools such as Google Search Console and Google Analytics, link- and rank-tracking technologies, and web crawlers
• Perform, translate and present an SEO audit and optimization strategy to a general audience

EARN A DIGITAL BADGE

After successfully completing this program, you can claim a digital achievement badge that can be shared on LinkedIn and other social media sites. Learn more about digital badges.

Career Stats

OUR ENROLLMENT COACHES ARE HERE TO HELP

Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.