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All UW Professional & Continuing Education students, including fully online students, must provide proof of vaccination against COVID-19 or submit a request for medical or religious exemption. 

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Specialization in SEO

Increase Web Traffic and Reach Your Target Audience

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Program Details

  • Location: Online
  • Duration: 9 weeks
  • Cost: $1,500

Next start date:

September 2023

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About this Program


Have you ever clicked through to the third page of results on a Google search? Or even scrolled down to the bottom of the first page? Most people don’t. That’s why SEO, or search engine optimization, is so important — it aims to improve your website’s ranking in search results. SEO is a cost-effective way to understand and reach your target audience, which is why it’s become one of the most in-demand skills for content creators.

In this specialization, you’ll gain a basic understanding of search engine algorithms and how they impact organic search results and websites. You’ll learn how to optimize a website for Google search and conduct site audits to gauge site performance. You’ll do SEO research and incorporate the results into your site’s content and architecture to improve user experience and your marketing efforts. By the end of the program, you’ll know how to build effective analytics reports to drive SEO improvements.

Designed For

Digital marketing professionals, web content writers and developers, and other professionals who want to get started in SEO.

See Requirements

Skills You’ll Gain

  • SEO best practices
  • SEO strategy
  • Google Analytics
  • Search intent and keyword research
  • SEO performance tracking
  • Website optimization
  • SEO automation
  • SEO software
  • SEO copywriting
  • Website metrics

Get Real-World Experience 

  • Optimize a website for local and global Google searches
  • Use tools such as Google Search Console and Google Analytics, link- and rank-tracking technologies, and web crawlers
  • Perform, translate and present an SEO audit and optimization strategy to a general audience

Career Stats

77%

Growth in demand for SEO skills in the U.S. (2020–2022)

138%

Growth in demand for SEO skills in Washington state (2020–2022)

Source: Lightcast

OUR ENROLLMENT COACHES ARE HERE TO HELP

Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options.

Learning Format

Online With Real-Time Meetings

Online With Real-Time Meetings

Combine the convenience of online learning with the immediacy of real-time interaction. You’ll stream courses online and interact with your instructors and fellow students via chat, web conferencing or phone, all in real time. Learn More »

Program Sessions

Online With Real-Time Meetings

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