About this Program
A global pandemic. A climate crisis. A social justice movement that is demanding companies and organizations reimagine how they do business. The challenges facing today’s business leaders are formidable and complex. Successful leaders need to be able to develop and implement strategies that meaningfully address these pressing issues in ways that align with the company’s goals and core values. This dexterity will set you apart as a leader who can contribute to organizational planning and lead others in the development and execution of strategic plans.
This three-course certificate program will prepare you to address today’s most pressing business challenges. We’ll discuss the circumstances and considerations that leaders need to account for when creating a business strategy. You’ll work in small teams to take a business strategy through its various stages — initiation, implementation, performance evaluation and future recommendations. You’ll gain the tools you’ll need to confidently lead your team, no matter what hurdles you encounter.
▸ Related Article: Why Good Business Strategy is Your Roadmap to Success
Designed For
Early and mid-career professionals who are looking to advance to more senior positions and professionals who either have some experience leading teams or aspire to do so in their next career move.
See Requirements
Admission Requirements
To apply, you must have:
Two years of college or vocational or technical school
Three years of work experience in a business-related role, such as sales, marketing, finance, HR, accounting, administration or project management
Basic proficiency in Microsoft Office applications or their equivalent
Time Commitment
Including time in class, you should expect to spend about five to seven hours each week on coursework.
English Proficiency
If English is not your native language, you should have at least intermediate English skills to enroll. To see if you qualify, make sure you are at the B2 level on the CEFR self-assessment grid . To learn more, see English Language Proficiency Requirements – Noncredit Programs .
International Students
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students .
Technology Requirements
You must have access to a computer, and we recommend a high-speed internet connection.
Earning the Certificate
You earn a certificate of completion by successfully completing all required courses. For more information, see Earning the Certificate .
▸ Explore More: Want to compare our business programs? Find the right business management program for you .
Video Overview
Instructor Adam Grupp talks about the importance of becoming skilled in all aspects of decision-making and how this program helps you learn self-management and the role you play as a leader.
Duration: 2:30
Play
What You'll Learn
Decision analysis frameworks for developing and adapting strategies
How to use frameworks and planning tools to collect key inputs and involve stakeholders in strategic planning and management
How to uncover opportunities and develop meaningful goals, identify required resources, track and evaluate success, and adapt to unpredictable disruptions
Get Hands-On Experience
Develop and present strategy analysis and recommendations for an existing organization
Participate in team-based case projects involving simulation exercises, class presentations and post-mortem analyses
APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Career Stats
100%
Alumni working in field
Sample Employers
Amazon, Alaska Airlines, Boeing, Bristol Myers Squibb, Cisco, General Motors
EARN DIGITAL BADGES
You can earn a digital achievement badge for successfully completing this certificate program, as well as a separate badge for each course. These badges can be shared on LinkedIn and other social media sites. Learn more about digital badges .
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options .